Williamsburg's Local Liquor Store

Come on in — we've got
everything you're
looking for.

From weekend cocktails to holiday entertaining, US 31 Discount Liquor stocks the spirits, wines, and beers your table deserves — at prices that make sense.

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Bottles of liquor displayed on shelves
Top-rated local store
Wide Spirits & Wine Selection
Open 7 Days
Fair Everyday Low Prices
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What We Carry

A shelf for every occasion

Whether you're mixing a martini for two or stocking the cooler for a crowd, we've got you covered.

Whiskey bottles

Whiskey & Bourbon

Single malts, bourbons, ryes, and blends — from everyday pour to rare finds.

Wine bottles on display

Wine

Reds, whites, rosés, and sparkling — California, France, Italy, and more.

Assorted beers and craft brews

Beer & Craft Brews

Domestic favorites, Michigan craft, IPAs, lagers, and seasonal releases.

Vodka and spirits selection

Vodka, Rum & Tequila

Everything for your favorite cocktail — from the bar to the beach.

Mixers and cocktail supplies

Mixers & Essentials

Sodas, tonics, bitters, ice, and everything you need to finish the drink.

Gift sets and special items

Gifts & Special Items

Bundled sets, seasonal picks, and hard-to-find labels for the perfect gift.

Storefront of US 31 Discount Liquor in Williamsburg
Our Story

Your neighbors on
US Highway 31

We opened our doors in Williamsburg with a simple idea: a liquor store that treats you like a regular — because you are. No markup games, no pressure, just a well-stocked shelf and a friendly face behind the counter.

Situated right on US-31 South, we're easy to find and easy to park at. Whether you're grabbing a six-pack for Friday night or planning a full dinner party, we'll help you pick the right bottle without the upsell.

Local Owned & operated
7 Days a week
Fair Everyday pricing
Why Locals Choose Us

Not every liquor store
is built the same

Honest prices

We compete on value, not confusion. What you see is what you pay — no hidden markups or loyalty gimmicks.

Open seven days

Weekday rush or Sunday prep — we're here when you need us, every day of the week.

Real advice

Not sure which wine goes with dinner? Ask us. We'll give you an opinion, not a sales pitch.

Easy to find

Right on US-31 South with straightforward parking. No navigating side streets or hunting for a spot.

Curated selection

We stock what our community actually wants — a mix of staples and discoveries, not just what moves fastest.

Community-first

We're part of Williamsburg. Your business means something to us, and we show it in how we treat you.

Find Us

Stop by anytime

We're located right on US Highway 31 South in Williamsburg — easy to reach, easy to park, always welcoming.

Address 11324 US-31 S
Williamsburg, MI 49690-9405
Hours Open 7 days a week
Is this your business? This is my business